Check this alarming data out. You can CLICK ON THE IMAGES to go to the original news sources.
You can see this is a national search. For local searches Google maps replaces the #1 result so
gets all the clicks the #1 result gets.
When Google AdWords first came on the scene, clicks on the sponsored links were through the roof!
In fact, most Google users didn’t know there was a difference between the organic listings on the left and the paid listings on the right, so by some estimates the paid listings received as much as 30% of the clicks.
By 2008 this number had dropped to 10.5% according to Enquisite.com (see chart on the left, below)…
…and by 2009 the percentage of clicks to paid listings was down to 7.5%.
Today the percentages are even lower, with the sponsored (i.e. “Paid) results generating just 4 – 5% of the total clicks on the page:
And while experts may argue over the exact percentages, none of that really matters. What does matter is that the percentage of clicks to sponsored search listings are on a decline, and few expect it to rebound .