22 Apr

Google – Who Clicks Where?

Nathan,

Check this alarming data out. You can CLICK ON THE IMAGES to go to the original news sources.

You can see this is a national search. For local searches Google maps replaces the #1 result so

gets all the clicks the #1 result gets.

Google - Where the Clicks Are Happening

http://training.seobook.com/google-ranking-value

When Google AdWords first came on the scene, clicks on the sponsored links were through the roof!

In fact, most Google users didn’t know there was a difference between the organic listings on the left and the paid listings on the right, so by some estimates the paid listings received as much as 30% of the clicks.

By 2008 this number had dropped to 10.5% according to Enquisite.com (see chart on the left, below)…

…and by 2009 the percentage of clicks to paid listings was down to 7.5%.

http://weblogs.hitwise.com/us-heather-hopkins/2009/05/paid_search_traffic_share_down_1.html

Today the percentages are even lower, with the sponsored (i.e. “Paid) results generating just 4 – 5% of the total clicks on the page:

And while experts may argue over the exact percentages, none of that really matters. What does matter is that the percentage of clicks to sponsored search listings are on a decline, and few expect it to rebound .

Google - Number of Clicks vs Advertiser Spend

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